Around 60% of shoppers prefer brands that have a physical location as well as an online store. While the future might not look bright for mom and pop stores, there is a silver lining that consumers still appreciate them.
But that doesn’t mean that shoppers are beating down the door every morning at 8:59 to empty the shelves. And if you own a retail store, you’re always wanting to know how to get more customers. This is true no matter how good business may or may not be!
Lucky for you, there are lots of ways to get more people in your store. Here are some of the top tips to increasing foot traffic that you need to know.
1. Improve Curb Appeal
There are two types of customers that walk into your retail store:
- Customers that already know about your store
- Customers that don’t and find out about it on the street
While the second type of customer is a smaller group, you can’t ignore them. So you need to make sure the curb appeal of your store is the best it can be if you want to figure out how to get more sales.
Consider changing your shop sign, cleaning your windows, and updating your window displays. Keep the door open if you can and hang a sign that lists accurate opening hours.
2. Offer Store Incentives
Do you have an online store as well as a physical store? There are lots of ways you can use both to increase the number of people through your doors.
Offer discounts for customers who choose to pick up their item in-store instead of opting for delivery. Give them a free gift if they pick up their order online. List your in-store inventory as well as your online offerings to entice people to try before they buy.
3. Create a Hangout Space
Nowadays, physical stores have more than one purpose. Florists are also cafes, bookstores are also bars, and restaurants are also kids’ playgrounds.
By adding a side business like a cafe or bar, you are encouraging people to stay in your store for longer. And you’ll get more revenue too! Even if you add a simple coffee machine and sofa, you’ll see how diversifying can help you learn how to get more customers.
4. Host Events and Performances
With your new hangout space, you’ll find it much easier to host events. This will expose your store to a whole new audience. People will come to your store for the event but they will return as a customer.
The events can be anything from book signings, speakers, and product demonstrations.
You can use different types of advertising to let people know about these events. Use professional printing services like the ones you can view here to create canvas banners. You could hang it above your shop sign in the weeks before the event.
That’s How To Get More Customers in Your Store
No matter what type of retail store you have, these tips will help you learn how to get more customers in your store. As long as you keep adapting and trying new ideas, your mom and pop store will last another generation.
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