SEO still reigns today and that’s because it’s one of the most effective marketing efforts. We all know statistics such as 53% of website traffic comes from organic search. And there are countless SEO tactics, services, and more that can get you on top of search engine results.
Unfortunately, not everyone will reach that point. That’s because many businesses believe in common SEO myths that can hurt your campaign. So, what are these SEO myths?
Myth 1: You Don’t Need to Include Your Keywords in Metadata
Keyword stuffing has been a big topic in the SEO world for a few years and marketers try to do everything they can to optimize their content for keywords while not being flagged for spam. Because of this, one mistake that many SEO marketers commonly make is not including the primary keyword in the metadata.
There’s a good reason why and that lies within the sitemap. In HTML, these keywords appear in essential tags on a web page. This makes Google rank your page easier.
What is metadata? This is what appears on a search engine result. Common examples include the title and description. Be sure to use both primary and secondary keywords; as long as it’s natural, Google can use this data to rank your page without flagging your listing as spam.
Myth 2: Backlinks Are the Most Important Part of SEO
While backlinks are essential to SEO, they’re not the most important. However, there was a time when backlinks were vital in ranking your website. This is irrelevant now because Google developed a link spam update that uncovers overdone backlinks. Website owners do this to try and manipulate search engine results. Google responds by penalizing its website.
What should you do? High-quality content still reigns as the most important part of SEO. Create great content that websites will link to. The goal of backlinking is to earn quality backlinks, not multiple low-quality backlinks.
Myth 3: Your Anchor Text Isn’t Important
What’s anchor text? When you link within your blog, you’ll hyperlink a certain word or phrase. The myth is that you can link any word or phrase. The reality is you should be focusing on phrases that are relevant to the link and can rank. However, avoid linking your keywords since Google can see this as a form of keyword stuffing.
Myth 4: Local SEO Doesn’t Matter Anymore
Local SEO is still one of the most effective types of marketing. Even in 2021, people are searching for local products and services. This makes a local SEO strategy still completely relevant and avoiding this tactic can result in lost business. Optimize your business website for local search by seeking help from professionals. Click the link for more info.
Debunking These SEO Myths
SEO is still a common method in the marketing industry. Businesses of all sizes still use SEO today to rank on organic search engine results. However, some SEO myths have emerged that could damage any strategy. We hope this post improved your SEO strategy. Continue reading our blog for more business advice.